Google launches Fitbit Air, a screen-free band inspired by Whoop

Google has just introduced the Fitbit Air, a screen-free connected wristband designed for health and wellbeing tracking, and clearly modelled on Whoop - a brand that has been gaining serious traction among athletes.

If you follow Cristiano Ronaldo, you’ve probably already spotted photos or videos of the footballer wearing an unusual connected band with no display. That device is a Whoop wristband, which focuses on health monitoring and stands out by maximising comfort and putting disconnection first thanks to the absence of a screen. Google is now offering a similar concept under its Fitbit brand.

Fitbit Air, Google’s screen-free Fitbit alternative to Whoop

Google’s new band is called Fitbit Air and is priced at €99.99. According to the company, it is so comfortable that users will eventually forget they are even wearing it. It is also less conspicuous than a typical smartwatch and, because there is no screen, users can track health and physical activity without constant on-wrist distractions.

Sensors, health metrics and automatic activity tracking on Fitbit Air

Despite its understated look, the Fitbit Air packs in a wide range of sensors. Google says it monitors heart rate and can alert you if atrial fibrillation is detected. The Fitbit Air also includes an SpO2 sensor to measure blood oxygen levels, and it records additional indicators such as resting heart rate, heart-rate variability, and sleep duration.

For workouts, you can start a session from the Google Health app - or simply begin exercising, since the Fitbit Air “will automatically detect and track common activities” and then provide a session summary.

Another key benefit is battery life. Even though the band records 24/7, Google claims the Fitbit Air can last up to a week on a charge.

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A discreet device backed by powerful AI

The Fitbit Air is available to pre-order and will go on sale from 26 May. Google includes three months of Google Health Premium with the wristband, after which the option becomes paid.

Beyond the standard features - activity, sleep and health tracking - the premium subscription unlocks additional benefits, including access to a Gemini-powered coach, a training library, more detailed sleep insights, and “mindfulness” sessions. Google Health Premium also produces proactive insights intended to help users improve their fitness.

Because the Fitbit Air is positioning itself against Whoop - a brand associated with elite athletes such as Cristiano Ronaldo and LeBron James - Google has also partnered with NBA player Stephen Curry. As for styling, the electronic module can be detached, making it easy to swap colours or switch band types (for instance, replacing a silicone strap with something more understated).